Privacy policy

Last Updated: August 8, 2026

Sheccid Beauty Collections LLC (“Sheccid Beauty Collections,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, consultations, events, wellness experiences, and services (collectively, the “Services”).

Our Services are powered by Shopify, which enables us to provide our online store and related Services.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit, access, or use our Services, make a purchase or other transaction, book a consultation or experience, submit information to us, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, use, and disclosure of personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to an identifiable individual.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot reasonably be linked to an individual.

Depending on how you interact with us, we may collect or process the following categories of personal information, as permitted or required by applicable law.

Contact Information

This may include:

• name;
• email address;
• telephone number;
• billing address;
• shipping address;
• mailing address; and
• other contact information you voluntarily provide.

Account Information

If you create an account, this may include:

• username;
• password;
• account preferences;
• saved information;
• account settings; and
• other information associated with your account.

Transaction and Purchase Information

This may include:

• products viewed or purchased;
• products added to a cart or wishlist;
• order history;
• transaction information;
• returns, refunds, exchanges, and cancellations;
• gift cards;
• rewards or loyalty activity;
• payment confirmation; and
• other information associated with your transactions.

Payment Information

Payment information may include payment method, transaction details, and payment confirmation.

Payment card information may be collected and processed by our payment processors and service providers. We generally do not need to directly store complete payment card information ourselves.

Communications

We may collect information you provide when you communicate with us, including:

• customer service inquiries;
• emails;
• messages;
• feedback;
• reviews;
• questions;
• requests; and
• other communications.

Consultation and Service Information

When you voluntarily participate in a consultation, assessment, wellness experience, or other personalized Service, you may provide information such as:

• beauty and skincare goals;
• product preferences;
• ingredient preferences;
• skincare routines;
• lifestyle information;
• self-care practices;
• environmental factors;
• information regarding sensitivities or adverse reactions;
• information you voluntarily provide regarding allergies, pregnancy, nursing, medications, injuries, or health-related circumstances that may be relevant to a Service;
• consultation notes;
• preferences and goals; and
• other information voluntarily provided for the purpose of receiving a personalized Service.

This information is collected only to the extent reasonably necessary to provide or administer the applicable Service, respond to your requests, protect your safety where relevant, comply with legal obligations, or as otherwise permitted by law.

Sheccid Beauty Collections does not provide medical diagnosis, treatment, or healthcare services through these Services.

Photographs, Videos, and Other Visual Materials

If you voluntarily provide photographs, videos, or other visual materials for a consultation or Service, we may collect and process those materials for the purposes described at the time they are submitted.

Client photographs and other identifying visual materials provided for consultation purposes will not be used for advertising, promotional, social media, educational, or other commercial purposes without separate express consent, as described in our Terms of Service and any applicable consent or media release.

Event and Experience Information

If you register for or participate in an event, workshop, or wellness experience, we may collect information necessary to administer the experience, such as:

• name;
• contact information;
• booking information;
• guest information;
• dietary or participation information voluntarily provided;
• accessibility information voluntarily provided;
• preferences;
• attendance information; and
• information necessary to communicate event-related updates.

Device and Usage Information

We may automatically collect information about how you access and interact with our Services, including:

• IP address;
• browser type;
• device type;
• operating system;
• network information;
• approximate location derived from technical information;
• pages viewed;
• links clicked;
• referring websites;
• interaction with our Services;
• date and time of access; and
• other technical or usage information.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, and similar technologies to operate the Services, remember preferences, understand website activity, improve functionality, analyze performance, prevent fraud, and support advertising or marketing activities.

The technologies used may vary depending on the Shopify features, applications, advertising tools, analytics tools, and other services enabled on our store.

Where required by applicable law, we will provide applicable cookie controls or consent mechanisms.

2. SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following sources:

Directly From You

We may collect information when you:

• create an account;
• place an order;
• submit a return or refund request;
• book a consultation;
• participate in an event or wellness experience;
• complete a form;
• communicate with us;
• submit photographs or other materials;
• subscribe to marketing communications;
• leave a review;
• contact customer support; or
• otherwise voluntarily provide information.

Automatically Through the Services

We may collect information automatically from your device or browser through cookies and similar technologies when you visit or interact with our Services.

From Service Providers

We may receive or process information through service providers that support our business, including providers involved in:

• payment processing;
• website hosting;
• analytics;
• shipping;
• returns;
• customer support;
• email;
• marketing;
• appointment scheduling;
• event registration;
• cloud storage; and
• other business operations.

From Partners and Other Third Parties

We may receive information from third parties when permitted by law, including business partners, advertising partners, social media platforms, fraud-prevention services, and other providers.

3. HOW WE USE PERSONAL INFORMATION

Depending on how you interact with us, we may use personal information for the following purposes.

Providing and Managing Our Services

We may use personal information to:

• operate our website and online store;
• process purchases and payments;
• fulfill and ship orders;
• process returns and refunds;
• manage accounts;
• provide customer support;
• administer consultations;
• provide personalized beauty and wellness Services;
• administer events and workshops;
• communicate appointment and event information;
• manage rewards programs;
• process reviews and feedback;
• provide requested information; and
• otherwise provide the Services you request.

Personalization and Recommendations

We may use information voluntarily provided by you to personalize your experience, understand your preferences, provide product or Service recommendations, and improve the relevance of our Services.

Recommendations are informational and are not medical advice or medical treatment.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

• send promotional emails;
• send promotional text messages where you have provided the required consent;
• send information about products, services, events, and promotions;
• provide personalized marketing;
• measure marketing performance;
• advertise our products and Services;
• understand customer interests; and
• provide or support targeted advertising.

You may opt out of promotional email communications by using the unsubscribe mechanism provided in the communication.

If you receive marketing text messages, you may opt out according to the instructions provided in those messages.

Opting out of promotional communications does not prevent us from sending transactional or service-related communications, such as order confirmations, appointment information, account notices, or other necessary communications.

Security and Fraud Prevention

We may use personal information to:

• authenticate accounts;
• process secure transactions;
• detect and prevent fraud;
• investigate suspicious or unauthorized activity;
• protect our Services;
• protect customers and our business; and
• comply with security requirements.

Legal and Compliance Purposes

We may use personal information to:

• comply with applicable laws;
• respond to valid legal requests;
• comply with subpoenas, warrants, or other legal processes;
• enforce our agreements and policies;
• investigate potential violations;
• protect our rights or property;
• resolve disputes; and
• protect the safety of our customers, employees, contractors, partners, and others.

4. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to third parties when reasonably necessary to operate our business and provide our Services, subject to applicable law.

These parties may include:

Shopify and Technology Providers

We may disclose information to Shopify and other technology providers that help us operate our website, store, customer accounts, analytics, advertising, security, and other Services.

Payment Providers

Payment information may be processed by payment processors and financial service providers necessary to complete transactions.

Shipping and Fulfillment Providers

We may disclose information necessary to fulfill and deliver orders, including your name, shipping address, and contact information.

Returns and Customer Service Providers

We may disclose information to providers that help us process returns, refunds, customer support, and related requests.

Marketing and Advertising Providers

Where permitted by law, we may disclose or make available certain information to advertising and marketing providers to help us advertise our products and Services, measure advertising performance, and provide personalized or targeted advertising.

These providers may have their own privacy policies governing their processing of personal information.

Service Providers and Contractors

We may disclose information to vendors, contractors, consultants, and other service providers who process information on our behalf and who assist us with business operations.

Event and Wellness Partners

When necessary to provide an event, consultation, workshop, or wellness experience, we may disclose limited information to applicable venues, practitioners, instructors, event providers, or other service providers involved in delivering the Service.

We will seek to limit such disclosures to information reasonably necessary for the applicable purpose.

When You Direct Us to Do So

We may disclose information when you request or authorize us to do so.

Business Transactions

We may disclose personal information in connection with an actual or potential merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other business transaction.

Legal and Safety Reasons

We may disclose personal information when reasonably necessary to comply with law, respond to legal process, investigate fraud or unlawful activity, protect our rights, or protect the safety of our Services, customers, employees, contractors, or others.

5. SHOPIFY AND ENHANCED SERVICES

Our Services are hosted by Shopify.

Shopify collects and processes personal information relating to customers’ access to and use of Shopify-powered stores in order to provide and improve its services.

Information submitted through our Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside.

Depending on the Shopify features and services enabled on our store, Shopify may process customer information to provide enhanced features involving analytics, personalization, advertising, fraud prevention, and other business functions.

Shopify may use customer information in connection with its Enhanced Services as described in its applicable policies.

Where applicable, customers may exercise certain choices regarding Shopify’s processing of personal information through Shopify’s privacy controls.

You may review Shopify’s current privacy information and available privacy controls here:

Shopify Consumer Privacy Policy

Shopify Privacy Controls

Shopify requires merchants using certain Enhanced Services to provide customers with information about Shopify’s processing and available opt-out mechanisms. (Shopify)

6. THIRD-PARTY WEBSITES, APPS, AND LINKS

Our Services may contain links, integrations, applications, social media features, or other functionality operated by third parties.

If you access a third-party website or service, that third party’s privacy policy and terms will apply to its processing of your information.

We are not responsible for the privacy, security, or practices of third-party websites, applications, platforms, or services that we do not control.

We encourage you to review the privacy policies of third parties before providing them with personal information.

7. COOKIES AND TRACKING TECHNOLOGIES

Cookies and similar technologies may be used to:

• operate essential website functions;
• remember preferences;
• maintain shopping carts;
• understand website traffic;
• analyze website performance;
• prevent fraud;
• personalize experiences;
• measure advertising;
• support marketing; and
• provide targeted advertising where permitted.

The specific cookies and technologies used may change as our Services, Shopify configuration, applications, and marketing tools change.

Depending on your location and applicable law, you may have choices regarding certain cookies, tracking technologies, and targeted advertising.

Where applicable, you may use the privacy or cookie controls made available through our website.

8. TARGETED ADVERTISING AND OPT-OUT RIGHTS

Depending on where you live, you may have the right to opt out of certain forms of targeted advertising or the “sale” or “sharing” of personal information as those terms are defined under applicable privacy laws.

If applicable, you may exercise these rights through the privacy controls provided on our website or through the relevant third-party service.

Our Services may also recognize the Global Privacy Control (GPC) signal where required by applicable law and where supported by our technology configuration.

To learn more about Global Privacy Control:

Global Privacy Control

Other browser-based “Do Not Track” signals may not be recognized.

9. CLIENT PHOTOGRAPHS AND CONSULTATION MATERIALS

Clients may voluntarily submit photographs, videos, or other materials for consultation or Service purposes.

These materials may be used to:

• prepare for a consultation;
• provide requested personalized recommendations;
• administer a Service;
• maintain appropriate service records;
• communicate with the client; and
• perform other purposes disclosed at the time of collection.

Client photographs, testimonials, videos, names, likenesses, before-and-after images, and other identifying materials submitted for consultation purposes will not be used for advertising, promotional, social media, educational, or other commercial purposes without separate express consent.

If you provide separate consent for marketing or promotional use, the scope of that consent will be described in the applicable consent or media release.

You may withdraw marketing-related consent by contacting us at the address below, subject to any limitations imposed by applicable law and any lawful publication or distribution that occurred before the withdrawal.

10. INFORMATION RELATING TO WELLNESS SERVICES

Some Services may involve voluntarily provided information concerning sensitivities, allergies, injuries, pregnancy, nursing, medications, physical limitations, or other circumstances that may be relevant to participation.

We use this information only as reasonably necessary to administer the applicable Service, communicate with you, support appropriate participation, protect safety, or comply with applicable law.

Sheccid Beauty Collections does not use this information to provide medical diagnosis or treatment.

We do not sell personal information that you voluntarily provide to us solely for the purpose of receiving a consultation or wellness Service.

Nothing in this Privacy Policy prevents us from using or disclosing information where permitted or required by applicable law.

11. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide Services;
• maintain accounts;
• process transactions;
• comply with legal and tax obligations;
• maintain business records;
• resolve disputes;
• enforce agreements;
• prevent fraud; and
• protect our legal rights.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal and business requirements.

12. DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

You should avoid sending highly sensitive or confidential information through unsecured communication channels.

New York law requires businesses to use reasonable safeguards to protect certain personal information, and we take reasonable measures appropriate to the information we maintain. (New York State Attorney General)

13. CHILDREN’S PRIVACY

Our Services are not directed to children.

We do not knowingly collect personal information from children under the age required by applicable law without appropriate authorization.

If you are a parent or legal guardian and believe that a child has provided us with personal information inappropriately, please contact us using the information below.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16 years of age as those terms are defined by applicable law.

14. YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information.

These may include:

Right to Know or Access

You may have the right to request access to personal information we maintain about you.

Right to Delete

You may have the right to request deletion of personal information we maintain about you, subject to applicable exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive certain personal information in a portable format or request that it be transferred to another entity, where applicable.

Right to Opt Out

Depending on your location, you may have the right to opt out of certain:

• targeted advertising;
• sale of personal information;
• sharing of personal information;
• profiling; or
• other processing activities covered by applicable privacy laws.

Marketing Communications

You may unsubscribe from promotional emails at any time by using the unsubscribe mechanism included in the communication.

If you receive promotional text messages, you may opt out according to the instructions provided in the applicable messages.

You may continue to receive non-promotional communications necessary to complete transactions or provide Services.

15. HOW TO EXERCISE YOUR PRIVACY RIGHTS

You may submit a privacy request by contacting us at:

Email: info@sheccidbeauty.com

Phone: +1 212-348-6001

Please provide sufficient information for us to understand and process your request.

We may need to verify your identity before completing a request, as permitted or required by applicable law.

Where permitted by law, you may use an authorized agent to submit a privacy request on your behalf. We may require documentation demonstrating the agent’s authority and may separately verify your identity.

We will respond to valid requests within the time required by applicable law.

We will not discriminate against you for exercising privacy rights granted to you by law.

16. APPEALS AND COMPLAINTS

If we deny a privacy request where applicable law provides a right to appeal, you may contact us using the information below to request an appeal.

If you have a complaint about how we handle your personal information, please contact us first so that we may review and address your concern.

Depending on where you live, you may also have the right to submit a complaint to the applicable data protection or privacy authority.

17. INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to, stored in, or processed in the United States or other countries where we or our service providers operate.

These countries may have privacy laws that differ from those in your country of residence.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

If personal information is transferred from the European Economic Area or United Kingdom, we may rely on recognized transfer mechanisms, such as Standard Contractual Clauses or other lawful transfer mechanisms recognized by the applicable authorities, unless another lawful basis for transfer applies.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

• changes to our Services;
• changes in our privacy practices;
• new technologies;
• changes to our business;
• changes in applicable law; or
• regulatory requirements.

When we make changes, we will post the revised Privacy Policy on our website and update the “Last Updated” date.

Where required by applicable law, we will provide additional notice.

19. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you would like to exercise an applicable privacy right, please contact us:

Sheccid Beauty Collections LLC

45 Rockefeller Plaza, Suite 2000
New York, NY 10111
United States

Email: info@sheccidbeauty.com
Phone: +1 212-348-6001
Website: sheccidbeauty.com

Last Updated: August 8, 2026